Introduction:

Gone are the days when direct mail was considered an outdated marketing tactic, reserved only for the baby boomers. In a world where our inboxes are flooded with promotions and ads, direct mail is making a big comeback, and in 2023 it’s stronger than ever. In this post, we’ll take a look at some surprising statistics that prove how effective direct mail marketing is in today’s digital landscape.

 

Direct Mail vs. Digital: The Great Response Rate Showdown

The 2018 DMA Response Rate Report revealed that household direct mail has a 9% response rate, while email, paid search, and social media have a 1% response rate. These numbers alone will make any marketer think about their marketing mix. It’s like choosing a lightsaber over a water gun in a battle for attention!

The Generational Love for Direct Mail

It’s easy to assume that millennials and Gen Zers will be obsessed with their devices and ignore anything that isn’t available digitally. But according to a Gallup report, 41 percent of Americans of all ages check their mailboxes daily. Direct mail isn’t just for grandparents!

 

Be sure to check out our Example Library as we continue to add new artwork that all the generations love

 

Trustworthiness: Print Ads vs. Digital Ads

According to the USPS statistical report, 82% of millennials believe print ads are more trustworthy than digital ones. Who knew that trust issues could be so beneficial to direct mail? In a world where cybersecurity and digital fatigue are serious issues, direct mail feels like a safe haven.

ROI and Engagement Rates: The Numbers Don’t Lie

The average ROI for direct mail marketing is 29%, compared to 23% for Paid Search and the 16% for online display. With the right strategy (wink, wink, Agent Quill knows a thing or two), you can achieve impressive results that dispel the misconception that direct mail is a thing of the past.

 

Conclusion:

So, there you have it! These staggering statistics make it clear that direct mail marketing is not only alive and well, but thriving in the digital marketing world in 2023. Direct Mail’s high response rates, broad appeal, and trustworthiness can be a powerful marketing force. Don’t underestimate the potential of a well-designed direct mail campaign (especially with a little help from Agent Quill).